It seemed obvious to say it but you can develop the best bingo site in the world but if no one knows about it then your site is doomed to failure. With there being an increase in the supply of top quality online bingo software most sites now operate at a level of very high level of quality. This means that many bingo sites struggle to differentiate themselves which makes marketing a key aspect of a successful site.
One of the most important factors is in coherent brand development. A very good example of this is in the most successful UK bingo Foxy Bingo. Foxy have developed a character that would now be recognized by most people in the UK in their disco dancing fox. It takes a long time to develop this sort of branding but over the long run it tends to pay dividends. It is common knowledge that Foxy spent almost £500,000 in the development of their newest advert, but it has gone down a storm, possibly cementing Foxy's position at the top of the tree for a while longer.
Possibly the most powerful form of advertising, and consequently the most expensive is in television advertising. The benefit major benefit for television advertising is that it can targeted to a very specific group of people. In terms of bingo the target demographic is 30-50 year old northern ladies and the TV advertising can be targeted to hit this group of people using popular programmes amongst that group. Adverts can also be targeted to specific areas using ITV's regional adverts, for example, and with bingo being substantially more popular up north, TV advertising can excellent for targeting the sort of people who are either already interested in bingo or would love to give it a go.
Internet advertising can also play a strong part in online bingo especially with the internet reaching a point where it is used by a very high percentage of the population. Moreover, to play online bingo you'll need internet access anyway so it rationally makes sense to advertise on the internet. As online bingo increases in popularity and with the number of sites now swelling to over 250, bingo fans have needed a way to be given advice on making an informed decision on bingo sites. An bingo comparison sites have jumped in to provide this. There are now a substantial number of these "affiliate" sites providing information and reviews in to help bingo players.
In many cases the affiliate sites make deals with a bingo site to gain exclusive offers so players can get a better deal (usually more sign up money) through the comparison site than what they would normally get if they went direct to the bingo site.
As more and more of these comparison sites join the market - with some offering their own rewards to members, it is clear that bingo sites need to recognize their important and use them as a tool to acquire more players. After all, if your site is no advertised on an affiliate then you're wasting the opportunity to gain these new members. Marketing is now one of the key aspects in the development of a top UK bingo site with entire teams dedicated to it at the top sites. As time goes on and the universal quality of bingo sites improve it's only going to get more important.